Sales Page Framework

Connect. Convert. Serve. Build trust through messaging that speaks to the heart—and the strategy.

This framework outlines the proven structure, copy strategy, and offer positioning JL Consulting uses across its high-converting sales pages. It balances emotional connection, logical persuasion, and ethical urgency.

Core Elements

• Headline: Aspirational and outcome-focused
• Connect: Relatable struggle and pain points
• Contrast: Without vs. With JL Consulting
• Superlative: The most effective, strategic, or confidence-building solution
• Service Menu Snapshot: Clear, concise, benefit-oriented
• Social Proof: Real testimonials in client voice
• CTA Options: Book call, request quote, download resources

Conversion Layers

• Limited Availability CTA (ethical urgency)
• Bonus Value Stack (e.g. mindset drills, communication kits)
• "Buy Back Time" Hook (emotional + logical relief)
• Micro-Testimonial Stack (short emotional wins)
• Dual CTA Path (Ready to book vs. Need to talk)

Persona-Based Pages

• Teams That Win: Gym owners + program directors
• Coaches Who Lead: Staff mentorship, training systems
• Athletes Who Grow: Parent-focused emotional copy

Sample Hooks & Testimonials

“Custom choreography and clinics are the fastest way to energize your athletes, increase retention, and raise your performance ceiling.”

“Our camp wasn’t just fun—it gave us our theme, our vision, and a connection we’d been missing.”

Why This Works

Every sales page is designed to support decision-making based on values, trust, and readiness—not pressure. This approach positions JL Consulting as a long-term partner, not a one-time vendor.

⬇ Download Full Sales Page Framework (PDF)